The Golden State Warriors are moving across the bay to San Francisco for the 2019/20 season. Adobe teamed up with design company Oaklandish and the Warriors to create t-shirts and fan cards to celebrate and commemorate the franchise’s time in Oakland. Our mission was to create a 60-second video to premiere on the Jumbotron at Oracle Arena on “Fan Night” during the last regular season game at Oracle Arena. The challenge was to create a piece that would please not only all three corporate interests but also die-hard Warriors’ fans. The video was a hit with all three collaborating companies and with fans during the game. And it was picked up by nba.com after the game. Additional deliverables included a longer version that delved deeper into the design process and meaning of the shirt.
